McDonald's | Worldwide Connection

McDonald’s | Worldwide Connection

During the summer of 2020, the leadership team at McDonald’s wanted to connect with it’s global employees, suppliers and partners about what they were doing in regards to COVID, social justice and what the future of the company looked like in regards to these issues, and others. The Global Communications Team at McDonald’s tapped Jack Morton Worldwide and the production team at Agency 123, the in house agency at McDonald’s, to produce an online event for a global audience. Jack Morton took the lead on the overall scope of the project, it fell to the team at Agency 123 to manage the production of a hour long video that would be the centerpiece of this event. The team at Agency 123 worked with the creatives at Jack Morton to produce the video, which involved a 5 day shoot in Chicago, 15 remote shoots all over the world, and then the post production of the entire thing. Timing was extremely tight on this and from the time the shoot wrapped, the team only had 8 days to edit and finish an hour long film.

We worked with the team at Cutters Studios with the different divisions of the company handling the different parts of the project. Dictionary Films handled the shoot in Chicago, as well as sourcing crews and managing the remote shoots all over the world. All of the offline editorial was done by Cutters, and a team of 7 different editors working around the clock on the different sections of the video, while Flavor handled all of the graphics, animation and finish, and Another Country did the audio mix.

Oh, and this was all during July of 2020 in the middle of the COVID-19 pandemic, where full PPE and social distancing practices were in place for the shoot, with a limited crew due to restrictions in place from the state and city. The vast majority of the post production was also completed remote, with in person work being done only when it was absolutely necessary.

Below is an abbreviated list of credits for this project. There were many more that are not listed that contributed to this and it would not have been possible without them.

Client: McDonald’s
Agency: Jack Morton Worldwide & McD’s Agency 123
Executive Creative Director: Jeremy Hodges
Associate Creative Director: Bob Howe
Senior Copywriter: Angela Sandall
SVP, Director of Integrated Production: Marcy Singer
Senior Producer: Kari Kaelin
Producer: Jordan Hensley
VP, Group Account Director: Erin Abbott

Production Company: Dictionary Films
Director: Brian Broeckelman
Senior Producer: Joe Kirkendall
Line Producers - Remote Shoots: Jonah Mueller, Tim Gabble, Ryan Dembroski, Shelley Gauthier

Editorial: Cutters
Editors: Tom Brassill, Michael Lippert, Nick Chiou, Dustin Kaufman, Emily Tolan, Magdalena Hernandez
Asst. Editor: Jack Taylor
Executive Producer: Heather Richardson
Head of Production: Patrick Casey

Audio: Another Country
Audio Engineers: Peter Erazmus & Jordan Stalling
Asst. Engineer: Brett Rossiter
Executive Producer: Tim Konn

Finish/Motion Graphics: Flavor
Creative Director: Brian McCauley
Flame Artists: Chris Elliott, Rob Churchill, Brian Higgins, Steve Wood, Patrick Wong
Executive Producer: Neal Cohen
Senior Producer: Kate Smith

Music: Comma Music
Composers: Larry Pecorella & Peter Schmidt
Executive Producer: Bonny Dolan
Senior Producer: Leigh Salzman
Associate Producer: Lily Shallow

August 2020