JennAir | Cube — Ross Greenblat

JennAir Cube of Defiance

JennAir, a luxury appliance brand for over 70 years, started losing its presence in showrooms and was not the primary consideration with designers and architects. JennAir needed to pivot and shake up the conventional showroom experience and bring the showroom to them. So, we created The Cube of Defiance, a traveling art piece that showed up across the nation where our showrooms couldn’t – allowing guests to fully immerse themselves with the brand. The Cube of Defiance is an artistic manifestation of the brand’s rebel spirit, using over 300 parts and materials from JennAir’s appliance portfolio. By showing up at trade shows and private events, The Cube of Defiance has provoked and engaged the senses with visual artistry, obsessive craftsmanship, and a taste of true luxury.

Brand: JennAir
Senior Brand Manager: Andrea Smith

Agency: WoW Studios
North American Creative Lead: Mike Frease
Creative Director - JennAir: Michael Shirley
Design Director: Carrie Ruby Wolf
ACD - Art Director: Jin Young
ACD - Copywriter: Matt Bush
North American Production Lead: Otto Linwood
Director of Integrated Production: Lindsay Tyler
Senior Business Affairs Manager: Nic Brown
Program Director - JennAir: Liz Gruszkievicz
Social Media Manager: Paige Babilla

Fabrication Partner: Hero Solutions
Lead Fabricator & Designer: Jay Neander
Lead Designer & Modeler: John Peplinski
Metal Artist: Taylor Patton
Fabricator: Scott Coleman
Creative Producer: Ira Amyx

October 2023