In the Spring of 2019, AT&T launched their Believers campaign and it was executed as part of an integrated Omnicom team, including Energy BBDO, Tribal DDB and We Are Unlimited. The team at Energy BBDO was leading the main TV shoot, while Tribal DDB and We Are Unlimited were responsible for creating social assets for the campaign. The creative and production team at We Are Unlimited received all of the interview footage that was shot as part of the behind the scenes portion of the shoot, as well as some of the various b roll that was shot as part of the main TV shoot, which was directed by Malik Sayeed @ Little Minx. Upon receiving the drives and key talking points of the interviews, the creative team put together some scripts for a few of the people that were interviewed as part of the shoot. Working with the team at The Colonie, the team at We Are Unlimited was able to cut together several pieces that clearly communicated what the program was about, while leveraging existing assets.
Client: AT&T
Agency: We Are Unlimited / Tribal DDB
Creative Director - Copy: Jon Morgan @ We Are Unlimited
Creative Director - Art: Vic Sanchez @ We Are Unlimited
Account Director: Meera Deepak @ Tribal DDB
Project Manager: Lauren Lumsden @ We Are Unlimited
Post Production: The Colonie
Executive Producer/Partner: Mary Caddy
Editor of “Gavin” and “Charmaine” - Keith Kristinat
Editor of “Sabrina” and “Woody” - Graham Chapman
Editor of “Jacobie” - Joe Clear
