Case Study Video
Agency: Leo Burnett
Client: 4A’s
Creative Directors: Nuno Ferreira & Ryan Wolin
Group Executive Producer: Mary Cheney
Director: Kyle Obriot
EXECUTIVE PRODUCER
Le Communique
This was a pro bono project for the 4 A’s that multiple agencies were briefed on. The goal of the project was to inform college students that were majoring in art or other creative fields, that they can find a career in advertising. This was done by opening an art gallery for a one night exhibition in the Bridgeport neighborhood of Chicago. Print ads were framed, performance artists read radio scripts and commercials were shown, but with all of the branding removed from them. The students and other members of the public that were attending the show were not told of this until the end of the show, when one last piece of art was revealed.
