Ross Greenblat

I'm an Executive Producer with a passion for creative storytelling, strategic execution, and building high-performing teams.

For over 15 years, I’ve led integrated campaigns for some of the world’s most recognizable brands, across both agency and in-house settings. As one of the founding members of WoW Studios, Whirlpool Corporation’s in-house creative studio, I’ve helped shape and scale a team that produces standout work across brands like KitchenAid, JennAir, Maytag, Amana, and Whirlpool.

From multimillion-dollar campaigns to fast-turn social activations, I thrive at the intersection of creative ambition and operational clarity. At Whirlpool, I’ve overseen initiatives such as KBIS 2025, which exceeded every major KPI — including 11,000+ unique badge scans (a 745% year-over-year increase), over 1 billion media impressions, and 65% share of voice in the appliance category. I also led the Whirlpool brand partnership with the Premier Lacrosse League in 2024, which generated 2.7 billion brand impressions.

Additional highlights include producing the KitchenAid partnership with Jennifer Garner, overseeing the integrated campaign to launch the redesigned KitchenAid Bowl-Lift Stand Mixer, and helping implement scalable production systems.

Earlier in my career, I led production on several award-winning campaigns for McDonald’s, including the 2015 Super Bowl spot “Pay with Lovin’” (ranked #10 on USA Today’s Ad Meter), the McDonald’s Literacy Store (recognized by Cannes Lions, One Show, Clio, and Addy Awards), and a high-profile animated billboard takeover in Times Square, honored with a D&AD Wood Pencil.

Beyond the work, I’m committed to mentorship, process design, and cross-functional collaboration — helping teams align, grow, and execute great ideas at scale.

If you're looking to partner on creative that’s both meaningful and effective, or just want to connect, don’t hesitate to reach out.

Experience

WoW Studios @ Whirlpool, Chicago — Executive Producer, Content Production
September 2021 - January 2023
Lead content production across KitchenAid, JennAir, Maytag, and Amana—overseeing work spanning product launches, integrated campaigns, and customer experience initiatives. Provide mentorship and direction to a team of producers, manage resource planning and project prioritization, and partner closely with brand, creative and other cross functional teams to ensure execution aligns with business and creative goals. Helped define and implement new production processes that streamline collaboration and scalability across the studio. Personally led key company initiatives including the development and execution of the KBIS 2025 booth, working with cross-functional teams, including brand, product and sales, to deliver an immersive experience for our trade partners.

WoW Studios @ Whirlpool, Chicago — Senior Producer, Integrated Production
September 2021 - January 2023
As one of the first hires at WoW Studios, played a foundational role in shaping the in-house production team, partnering with creative and production leadership to establish core processes and workflows. Led the studio’s first large-scale integrated campaign, collaborating closely with brand stakeholders, business partners, and internal teams to deliver high-quality content across multiple channels. Work focused on building trust, operational clarity, and creative excellence within a rapidly growing team, helping set the foundation for what the studio has become today.

Freelance, Chicago — Senior Integrated Producer
April 2020 - September 2021
Worked as an independent producer across broadcast, digital, social, and print projects, providing hands-on execution and production consulting for a range of agency and brand partners. Managed everything from small-scale social activations to a long-form corp comms film, ensuring seamless coordination between internal teams and external vendors while maintaining creative and production integrity. Clients, included McDonald’s, Allstate, DDB Chicago and Prophet.

DDB, Chicago — Senior Integrated Producer
January 2020 - April 2020
Transitioned from We Are Unlimited to DDB as part of the team continuing work on McDonald’s initiatives, including Happy Meals and social content. Focused on maintaining continuity and quality during the agency transition.

We Are Unlimited, Chicago — Senior Integrated Producer
February 2017 - December 2019
Joined as one of the first hires to help build a bespoke agency dedicated to McDonald’s U.S. marketing. Produced integrated campaigns across TV, OLV, digital, and social—from test markets to national launches. Partnered with multicultural agencies to lead production of content for large national initiatives. Led production of a Times Square animated billboard that earned industry recognition for its creative impact.

Leo Burnett, Chicago — Senior Producer
September 2015 - January 2017
Managed broadcast and print production for McDonald’s and Purina Dog Chow, overseeing budgets, timelines, and vendor coordination. Acted as the key liaison between creative teams, brand stakeholders, and production partners to deliver high-quality, on-brand campaigns under tight timelines.

Leo Burnett, Chicago — Producer
September 2012 - August 2015
Produced broadcast and print campaigns for McDonald’s and Purina, overseeing creative execution, vendor coordination, and production logistics. Led production of McDonald’s 2015 Super Bowl spot, “Pay with Lovin’,” which ranked #10 on USA Today’s Ad Meter, and led production of the McDonald’s Literacy Store campaign, which received awards from Cannes Lions, One Show, Clio, and Addy Awards. Also managed a national docu-style campaign for Purina Dog Chow, coordinating multi-location shoots across the U.S.

Leo Burnett, Chicago — Associate Producer
June 2011 - August 2012
Produced broadcast and print work for Travelocity, Sealy, and McDonald’s. Led the launch of a 2D animated campaign for McDonald’s Happy Meals and drove the transition of Travelocity’s Roaming Gnome to a CG asset—eliminating legacy photography and licensing constraints.

Leo Burnett, Chicago — Sourcing Analyst
June 2010 - May 2011
Oversaw the bidding and production of print and direct mail work for clients of the agency. Responsible for writing up spec’s and soliciting bids from the appropriate vendors, reviewing bids to determine the best value for the client and evaluating vendors once project was completed. 

Arizona State University Print & Imaging Lab, Mesa, Arizona — Print Production Specialist
August 2008 - May 2010
Handled full-cycle print production for Arizona State University’s in-house facility, including pre-press, press operation, bindery, and customer service. Developed and implemented a training program for student workers to improve efficiency and quality control.

Education

Arizona State University - Tempe, Arizona 
Bachelors of Science in Graphic Information Technologies
August 2006 - May 2010

Awards

2019 D&AD Wood Pencil for McDonald’s Times Square

2014 Cannes Bronze Lion for McDonald's Literacy Store

2014 One Show Silver Pencil for McDonald's Literacy Store

2014 Clio Silver for McDonald's Literacy Store

2012 Cannes Bronze Lion for McDonald's Fry Lights

2012 Addy's Gold for McDonald's Fry Lights